Skip to main content

External Tracking Analytics Dashboard in SMBcrm

· 3 min read
SMBcrm Team
SMBcrm Team
Product Team

Overview​

Analytics for External Tracking is now available in SMBcrm, giving you native visibility into visitor behavior on externally hosted websites and forms, including both SMBcrm forms and HTML-based forms embedded on your site.

This update adds a centralized analytics dashboard so you can track performance across page views, form views, responses, and completion rates, with filtering and audience insights to help you understand what is working and where visitors drop off.

What’s New in Analytics for External Tracking​

Analytics access from External Tracking​

You can now jump straight into reporting without hunting through menus:

  • A new Analytics button appears inside the External Tracking modal
  • Selecting it opens Site Analytics with External Tracking preselected
  • The External Tracking option only appears in analytics once your tracking script is properly connected

External Tracking analytics dashboard​

A dedicated view is now available for externally tracked pages and forms, including:

  • Total Page Views
  • Total Form Views
  • Responses
  • Completion Rate

Time-based insights​

To help you spot trends and measure changes over time, you can now use:

  • A date range selector
  • Daily line charts for: Page Views
  • Form Views
  • Responses
  • Completion Rate

Engagement metrics​

Two additional engagement indicators are included:

  • Average Time on Page
  • Exit Before 30s (bounce rate)

Filtering controls​

To reduce noise and focus on what matters, External Tracking analytics supports filtering by:

  • Domains
  • Pages
  • Forms

This makes it easier to isolate performance for a single property, landing page, or form experience.

Audience and traffic breakdown​

You’ll also see aggregated, anonymized insights such as:

  • Traffic by device type
  • Top browsers
  • Top client IPs (aggregated)
  • Geographic distribution by: Country
  • State
  • City

Form-level analytics​

A new All Forms section provides a quick audit-friendly summary:

  • Form-by-form breakdown of: Total Views

  • Responses

  • Completion Rate

  • Last updated timestamps so you can confirm which forms have recent activity

Why This Matters​

This release is especially useful if you run traffic to pages or forms outside of SMBcrm but still want consistent measurement:

  • Less reliance on third-party tools for basic engagement and submission performance
  • Faster optimization decisions by seeing which pages, forms, devices, and regions drive conversions
  • A more consistent workflow since analytics lives alongside your Sites and Forms experience

If you’re tracking visitor behavior, remember to align your tracking practices with your compliance requirements. See our resources on Compliance and our Privacy Policy.

Important Note About Data Availability​

  • Average Time on Page began collecting data on January 20, 2026
  • Data from before that date is not available for that metric

Screenshots​