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New Engagement Metrics in Site Analytics Average Time Session Duration and Bounce Rate Under 30 Seconds

· 3 min read
SMBcrm Team
SMBcrm Team
Product Team

New Analytics Engagement Metrics Added​

We’ve added new engagement metrics in Site Analytics to help you better understand how visitors interact with your site over a selected time period. These insights are designed to make it easier to spot trends, compare date ranges, and prioritize updates that improve engagement and conversions.

Average Time on Site​

Average Time on Site shows the average amount of time users spend on your site during the selected date range (daily, weekly, or custom).

How it’s calculated​

Total time spent by all users divided by the total number of sessions.

Why it’s useful​

This metric helps indicate how long users typically stay engaged with your site over time, making it easier to gauge whether recent content, design, or funnel changes are improving overall engagement.

Average Session Duration​

Average Session Duration displays the overall average time users spend per session across the selected date range.

How it’s calculated​

The sum of all session durations divided by the total number of sessions.

Why it’s useful​

Use this to measure general engagement across the site and to compare performance across time periods after launching a new page, offer, or content update.

Bounce Rate (Under 30 Seconds)​

Bounce Rate (Under 30 Seconds) shows the percentage of sessions where users leave the site within the first 30 seconds after landing.

How it’s calculated​

(Number of sessions that ended within 30 seconds ÷ total sessions) × 100.

Why it’s useful​

This helps identify short-lived or low-engagement sessions, which can be caused by unmet expectations, slow load times, confusing navigation, or mismatch between ads and landing page content.

How to Find These Metrics in Site Analytics​

  • Open Site Analytics in your SMBcrm account
  • Select the Average Time on Page view
  • Time spent is calculated per site visit
  • Data is aggregated and displayed as averages, medians, and trends

If you need help interpreting these metrics or deciding what to test next, visit our Support page or Contact Us.

Why These Metrics Matter​

These additions help you move from assumptions to clearer engagement signals across funnels, websites, and webinars.

Practical benefits​

  • Identify strong and weak engagement points across key site experiences
  • Get clearer signals for content, UX, and design optimization
  • Reduce guesswork when improving retention and conversions
  • Make more data-backed decisions using real engagement behavior

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