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Google Forms Integration Now Available in SMBcrm Workflows

· 3 min read
SMBcrm Team
SMBcrm Team
Product Team

Google Forms Integration Now Available in SMBcrm Workflows​

SMBcrm now supports a native Google Forms integration inside Workflows, making it easier to capture form responses and automate follow-up without relying on third-party connectors.

This update helps you move faster from “form submitted” to “action taken” using the same workflows you already use for leads, onboarding, and customer follow-ups.

What’s included​

Native Google Forms actions in Workflows​

You can now add Google Forms steps directly in your workflow to locate forms and retrieve submission data.

Google Forms triggers (coming soon)​

A new trigger will be added to start workflows when new form responses are received.

Triggers: Google Forms to SMBcrm (Coming Soon)​

New Response (Near Real-Time)​

This trigger will fire when a new response is submitted to a selected Google Form.

How it works​

  • Polls every 5 minutes
  • Each individual response triggers the workflow only once

Trigger output includes​

  • Form ID and Form Name
  • Individual question responses
  • Respondent details
  • Submission timestamp

Actions: SMBcrm to Google Forms​

You can currently use the following actions in Workflows:

Find Form by ID​

Locate a Google Form using a Form ID (supports dynamic input).

Find Form by Name​

Locate a Google Form using the Form Name (dropdown selection).

Find Response by ID​

Retrieve a specific response using Form ID and Response ID.

Find Responses by Form Name​

Retrieve all responses from a selected form.

Pagination is supported using a next page token, which is helpful for workflows that need to process many historical responses.

All actions include Found and Not Found branches, making it easier to build conditional paths (for example, “If response exists, update contact; if not, notify the team.”).

Key workflow capabilities for Google Forms​

Once you pull response data into your workflow, you can:

Map form answers to CRM fields​

Use Google Form responses to update contact records and keep your database clean and consistent.

Use response data in workflow logic​

Use answers in If/Else conditions to route leads, assign owners, trigger different nurture paths, or send internal notifications.

Build automations from historical submissions​

Use the “find responses” actions to process prior form submissions when needed (such as importing responses into SMBcrm or backfilling automation steps).

How to connect Google Forms to SMBcrm​

Connect from Workflows​

Go to Workflows, then add a step under Triggers or Actions, and choose Google Forms.

Authenticate with Google​

Authentication is handled through Google OAuth.

Manage your connection​

You can manage connections in Settings → Integrations → Google Forms.

Notes and limitations to know​

  • Triggers (when released) will be near real-time using 5-minute polling
  • This is a one-way sync in Workflows (Workflows read from Google Forms)
  • Google Forms actions are billed at standard automation rates
  • Fully compatible with conditional logic inside workflows