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Measure Shared Link Clicks With URL Tracking in Social Planner

· 2 min read
SMBcrm Team
SMBcrm Team
Product Team

SMBcrm Social Planner now includes URL Tracking, so you can measure how the links you share perform across your connected social platforms without relying on external link trackers or manual spreadsheets.

What’s New in URL Tracking​

You can now view key URL metrics, including:

  • Total clicks
  • Platform-wise breakdown
  • Trend visualization over time

Advanced filters and sorting​

Quickly segment and review results using filters such as:

  • Selected social platforms

Why This Matters for Social Reporting and ROI​

URL Tracking helps you:

  • Attribute traffic to specific posts, platforms, and campaigns
  • Replace manual spreadsheets and third-party link tracking tools
  • Identify high-performing URLs and refine your posting strategy over time
  • Focus effort and budget on content that’s driving the most engagement and conversions

How URL Tracking Works in SMBcrm​

Find URL Tracking in Social Planner​

Navigate to Marketing → Social Planner → Statistics → URL Tracking

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Group results with campaign names​

When composing a post, you can assign a Campaign Name to your link. Posts that use the same link and campaign name will be grouped together in analytics, making it easier to compare performance across posts and channels.

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See clicks and platform performance for each URL​

Every URL you share through Social Planner becomes measurable, including:

  • Total clicks on each shortened or original URL
  • Platform-wise performance (Facebook, Instagram, LinkedIn, and more)

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Need Help Setting It Up?​

If you’d like help connecting platforms, standardizing campaign naming, or building a reporting workflow, visit our Support page or Contact Us.