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Publisher Listing Force Sync for Priority Updates

· 3 min read
SMBcrm Team
SMBcrm Team
Product Team

Publisher Listing Force Sync Feature​

Keeping your business information consistent across online publishers can sometimes take longer than expected, especially when a change gets stuck in a publisher’s queue. To help with that, SMBcrm now includes Force Sync for business listings, giving you a way to manually prioritize listing updates when timing matters.

Overview: What Force Sync Does​

Force Sync lets you request a manual, priority sync for a listing update. If a business listing update has been delayed for an extended period, Force Sync signals the listings system to prioritize the update process, helping move it forward sooner than it might through standard processing.

Key Features​

Manual synchronization control​

When an update appears delayed, you can initiate a Force Sync request rather than waiting for the next standard sync cycle.

Force Sync availability by integration type​

Force Sync can be available at different levels depending on your listings setup:

Entity level sync​

Request a Force Sync to update the entity across publishers.

Publisher level sync​

Request a Force Sync for a specific publisher only (when supported).

How to Request a Force Sync​

  • Navigate to the Listings tab and select the entity
  • Choose your sync scope
  • Entity Level: Sync with all publishers (for example, Bing, Google, Apple Maps)
  • Publisher Level: Sync with a selected publisher only
  • Click Request Force Sync
  • Confirm the action
  • Receive an instant confirmation notification

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Benefits for SMBcrm Users​

Prioritizes delayed listing updates​

Force Sync pushes your listing update higher in the publisher’s processing queue, which is especially helpful when an update has been sitting too long.

Helps unblock “stuck” changes​

If a listing update seems stalled, Force Sync provides a direct way to flag it for priority processing.

Sets expectations on timing​

Force Sync prioritizes syncing, but exact timing can still vary by publisher and their processing rules.

Why This Matters for Your Team and Your Clients​

Faster processing when it counts​

Instead of waiting weeks in edge cases, you can proactively request priority syncing for delayed updates.

More control over urgent updates​

If you’re managing time-sensitive changes like business hours, address updates, or rebrands, Force Sync gives you a practical lever to pull.

Reduced back-and-forth on listing delays​

When clients ask why an update hasn’t gone live yet, you have a concrete action you can take to help move it along.

Need Help?​

If you’d like guidance on when to use entity-level vs publisher-level sync or want help troubleshooting a delayed update, visit our Support page or Contact Us.