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Google Demand Gen Campaigns Now Available in SMBcrm Ad Manager

· 2 min read
SMBcrm Team
SMBcrm Team
Product Team

Overview​

SMBcrm Ad Manager now supports Google Demand Gen campaigns alongside existing Search campaign options. This feature enables you to create visual and video-first advertising campaigns designed for upper and mid-funnel growth across multiple Google platforms.

Supported Campaign Goals​

Three optimization options are available:

  • Conversions — Leverage existing conversion goals from Google Ads with optional Target CPA bidding
  • Clicks — Optimize for traffic generation with optional Target CPC support
  • YouTube Engagements — Focus on viewer interaction (video ads only) with optional Target CPA

Multi-Platform Distribution​

Ads can appear across:

  • YouTube (various formats)
  • Google Discover
  • Gmail Promotions
  • Google Display Network
  • Partner surfaces

This provides broader visibility than search-only campaigns.

Key Features​

  • Daily or lifetime budget flexibility
  • Campaign scheduling with start/end dates and time-based ad delivery
  • Geographic and language targeting controls
  • Manual or automatic placement selection
  • Advanced audience targeting including interest, in-market, demographic, and lookalike segments

Setup Requirements​

You must create at least one ad group and one advertisement before publishing. Video content is mandatory for YouTube Engagement campaigns, and conversion goals sync directly from connected Google Ads accounts.

If you need help setting up Demand Gen campaigns, visit our Support page or Contact Us.